He’s reem, lean and evry school girl’s dream … and now he’s a Chunky Frog client with his fashion brand “Fusey”.

We are of course talking about Mr Joey Essex.

Joey Essex came to us with a web brief for an ecommerce site with a multitude of brands including his own Fusey, Good For Nothing, Mark Thomas Taylor, Iuter, Cuckoo’s Nest, Humor, King Apparel and many more and wanted us to create something based on his persona and of course the Fusey duck. I think you’ll agree we encapsulated that portrayal in the design and to date the site has been inundated with orders.

Joey Essex is on Twitter as @JoeyEssex_ and Fusey can be found by @Fusey_

You can visit the site www.fuseyofficial.com