Keep it simple and easy to navigate: The layout should be easy to navigate and the content should be easy to find. Use a clear and consistent menu structure to help users navigate your site.

Use responsive design: Ensure that your site looks good and functions well on different devices and screen sizes. This is especially important as more and more people access the internet on mobile devices.

Use high-quality images: Use images that are high-quality and relevant to the content on the page. This helps to keep visitors engaged and interested in your site.

Use white space: White space helps to create a clean and uncluttered design that is easy to read and navigate. Use it effectively to make your content stand out.

Choose a clear and readable font: Use a font that is easy to read and matches the style of your site. Avoid using too many different fonts, as this can make your site look cluttered.

Make your site accessible: Ensure that your site can be used by people with disabilities by using alt text for images, providing captions for videos, and making sure your site is keyboard accessible.

Keep your content up-to-date: Regularly update your site with fresh and relevant content to keep visitors coming back.

Use colour effectively: Use color to create a visually appealing site, but avoid using too many different colors. Stick to a colour scheme that matches the style of your site.

Use clear calls-to-action: Use clear and concise calls-to-action to guide visitors through your site and encourage them to take action.

Test your site: Regularly test your site to make sure it is functioning properly and there are no errors or broken links. This helps to ensure a positive user experience.

If you’re intrigued by the principles mentioned above and enjoy the idea of designing for the web, a career in web design could be a perfect fit for you. There are opportunities available on Jooble for different levels of experience.